WORDS Do Make a Difference
February 23, 2012 by kknight
Filed under community involvement, company news, our product blog
Did you see today’s Washington Post article about the several companies that have advertised extreme energy savings with their products that they simply cannot support? Fortunately, the FTC has put a stop to these exaggerated, unfounded statements that can only have served ultimately to harm the homeowners. There is absolutely no doubt that our consumers are our greatest asset in this industry — to mislead the homeowner with outrageous figures on the energy savings with particular products only serves to lessen the strength and reputation of window replacement companies.
While replacement windows likely will make some difference in the comfort in the home, and certainly in the appearance as compared to older windows, it is a known fact in the home improvement industry that measurable energy savings are proven to be very difficult to substantiate in any case. National Fenestration Rating Council (NFRC) is the trusted source for information on energy performance. Be sure to ask the contractor for the NFRC product labels.
We, at Windows Plus, are very particular about our marketing and advertising for a number of reasons. Most importantly, we expect to always protect you, the consumer/homeowner, as we do believe that you deserve honest and upright answers to your questions. The investment you make in your home is likely one of the largest ones you will make in your lifetime. Secondly, we do not intend to pass on heavy advertising costs to you and in this respect, we determine the reasonable marketing and advertising costs in our business and maintain those costs appropriately. Along these lines, we price our products as fair to you as is possible in our business. Fair does not mean one pricing schedule versus another; it does not mean stating one price and dropping to another for that “one-night close”; FAIR means that we price the products based on static factors, maintaining smart business values and serving the customers in the best ways that we can. We absolutely do not pass onto you exorbitant marketing costs; we strive to educate the consumer regardless of the choice in companies; and we feel good about ourselves at the end of the day.
Please call on Windows Plus for your questions, concerns, and whatever your interests in your home improvements may be. Regardless of the time of year, we are here to help. Every season has its climatic challenges and you may have specific needs that we can address. We have staff available to talk with you about energy factors, tax credits, or lack thereof, as the case may be. Thank you for your business always. Reg and Tom, 703-956-6172 in Chantilly, Virginia.
“Job-Side Manners”
February 9, 2012 by kknight
Filed under community involvement, company news
Windows Plus wants to remove your fears of making changes in your home. We realize that the decisions to replace windows, doors, siding or remodel your bathroom and kitchen can be daunting. But, our “job-side manners” will make a world of difference for you when the time comes for you to make home improvements! Much like the relationship between the patient and doctor or nurse, the relationship between the customer and contractor has to be a comfortable one to experience the right outcome. We hear the horror stories of contractors who have pushed their way into the home — perhaps not literally, but emotionally. This never turns out well.
Windows Plus puts forth great effort to educate the homeowner on the ideal products for a particular setting and results. This is unusual in this industry; we hear that comment frequently. Excellent customer service and “job-side manners” are in our nature always — not something extra you pay for and never get. This should be the case for all contractors in the home improvement industry; but, we know that it is often not the case. We hear the stories from our customers and oftentimes, we are picking up the pieces from an incomplete job by others.
Let Windows Plus make the difference for you in your home. We offer you excellence in our services and products and expect that your experience with us will be a comfortable and successful one. Please contact Tom or Reg at 703-956-6172 for any questions about your home.







